STAR TV Game Show 2011 Edition
STAR has been involved in promotional activities to reward existing consumers, encourage new entrants, boost sales revenue and reinforce the brand’s image as a veritable tool for facilitating friendship, bonding, group fun and conviviality.
In 2003, STAR redefined consumer promotions by introducing a consumer-interactive dimension promo in the form of a Gameshow. This was done to overtly display credibility in the winning process. The show is televised and broadcast weekly. Consequently, viewers at home are given the opportunity to see, and participate in the process, while also enjoying the fun and excitements of the show.
The STAR consumer promotion Gameshow provides a good platform for consumer interaction and bonding, and leads to the winning of many mouth-watering prizes.STAR brought the STAR 55th Anniversary Promo in 2004; the STAR Millionaire, STAR Super Splash, and STAR Circle of Brightness promotions in 2005;
the STAR Fun ‘n’ Fortune promotion in 2006; and the STAR “Brighter Life” TV Gameshow in 2007
Star, through its annual television game show, is specifically rewarding loyal consumers of the beer brand in this year’s edition.
STAR TV Game Show 2011 Edition
Participants in previous editions of the show were required to send their names, sex and locations to dedicated short codes via SMS and electronic draws are then conducted from which 30 emerge to compete in the Game Show each week.
But this year’s edition will be unique as the mode of selection is now made very simple. Participants will be drawn from all around the country from selected bars and all they have to do is ensure they are caught drinking Star and stand the chance to be selected to participate in the Star Game show in Lagos.
Three millionaires will emerge every week for seven weeks, while other participants also get consolation cash prizes. A total of 30 lucky consumers will win various cash prizes every week on the Star TV Game show which usually features lots of exciting games.
Jacco Van Der Linden, Marketing Director, NB Plc, commented on the new format: “This year, Star has again chosen to reward loyal consumers in the Star TV Game show. Consumers of the brand nationwide should continue enjoying their favourite beer in their choice bars, where they stand a chance of participating in a lucky dip which may qualify them to compete on the Game Show and afford them the opportunity of winning up to N1 million.”
He enjoined consumers to request for Star beer at their favourite bars and restaurants for a shot at participating on the show.
“That decision to drink Star beer may just earn you a mouth-watering sum of money” Van Der Linden said.
—Funsho Arogundade
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