Ge is a global energy, technology infrastructure, finance and media company taking on the world’s toughest challenges. From everyday light bulbs to fuel cell technology, to cleaner more efficient jet engines, ge has continually shaped our world with groundbreaking innovations for over 130 years. in fact, we are one of the world’s biggest companies employing over 300,000 people and consistently receiving global recognition for outstanding leadership and innovation. ge employees have an unparalleled foundation on which to build their careers, their abilities and their dreams. we offer all our employees challenging, rewarding careers in dynamic businesses, giving them a genuine chance to shape the future.
Location: IKOYI – Lagos, Nigeria
Job Number: 1323044
Business: Ge Corporate
Business Segment: International
Posted Position Title: Strategic Marketing Analyst – Nigeria
Career Level: Experienced
Function: Marketing
Function Segment: Research And Analytics
Location: Nigeria
City: Iikoyi – Lagos
Relocation Assistance: No
Role Summary/Purpose:
Working with the Sub Sahara Africa Global Growth Organisation teams. The SMA will support with researching, analyzing, evaluating and recommending strategic directions for GE’s growth in the sub region. This is a cross business role that requires a solid knowledge of GE’s varied business units.
Essential Responsibilities Conduct market-back analysis, using a variety of marketing research tools, to translate market needs in to company solutions.
Work with the various businesses to assess market share, growth and potential cross business opportunities
Deliver on requests by leadership team for segmentation, country assessments, market intelligence, monitoring of KITs, value proposition developments, scenario planning, customer profiles, SVP visits briefing books, customer meetings prep.
Gather data on competitors and analyze it with presentation on findings and recommendations where needed. Analyze their prices, sales, and method of marketing and distribution.
Conduct economic and commercial surveys to identify potential markets for products and services.
Qualifications/Requirements:
Bachelor degree in Marketing, Business or Economics• MBA.
1-3 years commercial experience working in the strategic marketing and / or consultancy arena•
Experience in driving cross regional projects of various size, duration and scope, including market assessments, segmentation and voice of customer activities.
Experience in a P&L structure.
Strong analytical, project management and organizational skills.
Minimum CECOR trained, CAP trained (desired).
Solid knowledge of GE business units (desired).
Ability to analyze, develop hypothesis, and concisely communicate findings both verbally and in writing to senior management •
Experience in manipulating data and analytics
JOB SEGMENTS: Market Research, Marketing, Project Manager, Research, Strategy, Technology
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